Packaging

Starbucks Guatemala Casi Cielo

Verismo & K-Cups

The Starbucks Guatemala Casi Cielo packaging artwork is refreshed each year. It is designed in parallel across multiple platforms, so close communication and collaboration between designers is imperative. I reinterpreted elements of the rollstock (coffee bag) artwork for the Verismo and K-Cups package designs, highlighting the iconic gold badge on the K-Cups cartons and pods, and giving center stage to the delicate flower designs and gold filigree on the Verismo cartons. In this way the designs create a harmonious suite without resorting to scaling the same artwork onto multiple packaging forms.