Laurel Geddes
Laurel Geddes
Creative. Strategist. Storyteller. Adventurer.
 

Packaging

Starbucks Guatemala Casi Cielo

Verismo & K-Cups

 
 

This Starbucks Guatemala Casi Cielo artwork was designed in parallel across multiple platforms, so close communication with the rollstock designer was imperative. Elements of the rollstock artwork were reinterpreted for the Verismo and K-Cups package designs. The iconic gold badge was highlighted on the K-Cups cartons, while the delicate flower designs and gold filigree took center stage on the Verismo cartons. In this way the designs create a harmonious suite without resorting to scaling the same artwork onto different packaging forms.

 
 Starbucks Verismo Guatemala Casi Cielo
 
Casi-Cielo-Basket.JPG