MERCHANDISe Brand Vision/Look-And-Feel
Developed the brand vision for Starbucks Reserve Roastery & Tasting Room merchandise, ensuring that it reflected the overall vision for the emerging Starbucks Roastery brand and in-store experience while also coordinating well with Starbucks Reserve branded merchandise.
Presented product sketches and mood boards and collaborated with the store design team to develop brand guardrails for materials and finishes for merchandise. Also developed the unique silhouettes and look-and-feel for the original collectible mug lineup.
Designed unique merchandise forms and presented detailed concepts. Collaborated with vendors to execute the design vision.
- Starbucks Reserve mugs and tumblers.
- Starbucks Reserve Roastery & Tasting Room for-here mugs and wooden trays. Originally intended to be in-store exclusives, these items are both now available for purchase due to popular demand). The branded notch in the walnut trays mirrors the angled details found throughout the retail experience.
- Starbucks Reserve Roastery & Tasting Room collectible mugs.
- Starbucks Reserve Roastery hand-scooped whole bean coffee bags with clip.