Laurel Geddes
Laurel Geddes
Creative. Strategist. Storyteller. Adventurer.
 

Merchandise Design, Packaging, Branding

Starbucks Reserve Roastery & Tasting Room

1124 Pike St, Seattle, WA 98101

 
 
 

Merchandise design that is as unique and dramatic as the small-lot coffees that are roasted on-site at the original Starbucks Reserve Roastery & Tasting Room in Seattle.

 

 
 LEFT  In-store exclusive  Starbucks Reserve Roastery & Tasting Room  mug design.  RIGHT For-here-ware mug design.
 
 
Designed to be a singularly immersive, holistic coffee experience, the Roastery is extraordinary on every level—the eclectic pieces of merchandise found there are no exception.
— Starbucks Reserve Website
 
 

MERCHANDISe Brand Vision/Look-And-Feel

Developed the brand vision for Starbucks Reserve Roastery & Tasting Room merchandise, ensuring that it reflected the overall vision for the emerging Starbucks Roastery brand and in-store experience while also coordinating well with Starbucks Reserve branded merchandise.

Presented product sketches and mood boards and collaborated with the store design team to develop brand guardrails for materials and finishes for merchandise. Also developed the unique silhouettes and look-and-feel for the original collectible mug lineup.

MERCHANDISE DESIGN

Designed unique merchandise forms and presented detailed concepts. Collaborated with vendors to execute the design vision.

  • Starbucks Reserve mugs and tumblers.
  • Starbucks Reserve Roastery & Tasting Room for-here mugs and wooden trays. Originally intended to be in-store exclusives, these items are both now available for purchase due to popular demand). The branded notch in the walnut trays mirrors the angled details found throughout the retail experience.
  • Starbucks Reserve Roastery & Tasting Room collectible mugs.
  • Starbucks Reserve Roastery hand-scooped whole bean coffee bags with clip. 
 

Reserve Roastery For-Here Mugs (4 sizes – now also available for purchase)

Reserve Roastery Collectible Mug (white)

Reserve Roastery Stackable Wooden Trays (3 sizes – now available for purchase)

Reserve Roastery Collectible Mug (onyx)

Roastery Hand-Scooped Coffee Bags with Clip

Reserve Tumblers