Laurel Geddes
Laurel Geddes
Creative. Strategist. Storyteller. Adventurer.
 

Packaging, Form deSIGN, Branding, Illustration

Starbucks Holiday

 
 
 

graphic Design

VIA Ready Brew Packaging

Verismo Packaging and Pods

Canada Holiday Turkey Sandwich Label

VIA Ready Brew Japan Year-End Gift Tablet

graphics & Package form design

Target-Exclusive Holiday Gift Tag

Cranberry Bliss Bar Multipack with Custom Diecut Window

Salted Almond Chocolate Bites Tube

 
 
 Each Starbucks VIA or Verismo package has a unique “corsage” element and foil accents.  The elongated shape of the Salted Almond Chocolate Bites tube makes it an easy stocking-stuffer, while the delicate foil "snowflake" pattern makes it giftable without needing to be wrapped.

Each Starbucks VIA or Verismo package has a unique “corsage” element and foil accents.

The elongated shape of the Salted Almond Chocolate Bites tube makes it an easy stocking-stuffer, while the delicate foil "snowflake" pattern makes it giftable without needing to be wrapped.

 
 Verismo Christmas Blend & Espresso Roast cartons.

Verismo Christmas Blend & Espresso Roast cartons.

Cranberry Bliss Bar multipack with custom playful diecut window to reflect festive pattern.

 
 Verismo Holiday Blend cartons and pods.  Custom gift tags with grosgrain ribbon for Target-exclusive coffee bags.

Verismo Holiday Blend cartons and pods.

Custom gift tags with grosgrain ribbon for Target-exclusive coffee bags.

 
 VIA Coffee Essence Japan Year-End Gift Tablet – Utilized illustrative elements to create a whimsical flourish on a contrasting patterned background.

VIA Coffee Essence Japan Year-End Gift Tablet – Utilized illustrative elements to create a whimsical flourish on a contrasting patterned background.

 VIA Coffee Essence Japan Year-End Gift Tablet – Tablets are displayed open so red was utilized inside and out to indicate Holiday. The large Starbucks logo is a beacon that drives purchases.

VIA Coffee Essence Japan Year-End Gift Tablet – Tablets are displayed open so red was utilized inside and out to indicate Holiday. The large Starbucks logo is a beacon that drives purchases.