Laurel Geddes
Laurel Geddes
Product Design Manager — Laurel.Geddes@gmail.com
 

About me

Laurel Geddes Portrait

I am a Product Design Manager with over 10 years of experience in the design field and a proven track record of stewarding design solutions through the product development lifecycle, delivering strategic initiatives, and setting product vision. I care deeply about empowering my teams to craft purposeful, cohesive end-to-end journeys that deliver value to both the business and the end customer. A hands-on manager, I seek to create an encouraging and engaging environment that enables my team to do work they’re proud of.

My creative strategy is informed by a deep passion for cognitive psychology and behavioral economics. I have a knack for distilling complex and nebulous information into clear, digestible design solutions. My diverse background spans in-house teams, agencies, startups, and business management consulting firms, where I have consistently brought a strong and informed design point of view to the team, prioritizing delivering tangible value to users and achieving business objectives.

An adventurer, I love the thrill of trekking on horseback, scuba diving, and exploring the wilderness. I also practice yoga and thoroughly enjoy the camaraderie of rowing.

 
 

Work history

04/2022 - 10/2023

Limeade

Manager, User Experience Design & Research

Shaped, nurtured, and managed a team to refine the product experience for an HR-tech company dedicated to promoting employee well-being and engagement within organizations.

  • Partnered with leaders in Product Management, Engineering, and Technology to define and align on a unified product vision and comprehensive roadmap to provide clear direction for product development and enhancement.

  • Crafted a conceptual prototype that served as a visual representation of the long-term product vision and value proposition, and which played a pivotal role in sales demonstrations, ultimately retaining 10 of 10 at-risk customers representing $12M+ in revenue.

  • Managed projects end-to-end while mentoring and coaching designers and researchers, providing guidance, feedback, and professional development opportunities.

  • Implemented DesignOps from scratch and cultivated a user-centric culture across the organization.

  • Balanced conflicting priorities, complex technical constraints, and urgency with ensuring that short-term iterative improvements ladder up to long-term vision.

 

04/2022 - 02/2023

ThriveDX

Instructor, User Experience

Adjunct instructor for San Diego State University Global Campus and California State University, Long Beach.

  • Delivered comprehensive online instruction to adult learners, tailored to diverse skill levels ranging from beginners to advanced practitioners.

  • Administered engaging curriculum modules covering key UX principles, methodologies, and best practices, including user research, prototyping, usability testing, and interaction design.

  • Monitored student progress, assessed learning outcomes, and adapted teaching strategies as needed to optimize learning effectiveness and student satisfaction.

  • Facilitated online discussions and collaborative activities to encourage knowledge sharing, peer learning, and community building among students.

  • Stayed informed of industry trends and emerging technologies in UX design, integrating relevant updates and examples into course content to ensure its relevance and currency.

 

04/2021 - 11/2021

Imperative

Director, Product Experience

Stewarded product design enhancements for an HR-tech startup on a mission to help users discover and pursue their purpose and passions in their careers and personal lives through scripted peer-to-peer coaching conversations.

  • Partnered with executive leadership to refine the product narrative and craft compelling brand messaging specifically tailored for investor relations.

  • Collaborated closely with cross-functional teams, driving consensus on design direction and priorities, ensuring the feasibility and successful implementation of design solutions.

  • Championed product design best practices, design-thinking methodologies, and accessibility standards throughout the organization to promote a more impactful and high-quality user experience.

 

01/2021 - 04/2021

Bounteous

Senior Experience Designer & CONSULTANT

Provided specialized product design expertise and guidance to businesses or organizations seeking to enhance the usability and accessibility of their products and effectively meet the needs of their users.

  • Collaborated closely with the myCoke Mobile app team to define user flows, refine UI, and implement new features, increasing consistency user experience across platforms.

  • Launched an initiative to refine the myCoke design system and color palette to improve usability, consistency, and accessibility.

  • Initiated and led requirements gathering, feature prioritization, and design and prototyping efforts to deliver an enhanced Fiserv payouts portal.

 

09/2018 - 09/2020

project202

Senior experience designer & consultant

Provided strategic design consulting services to clients, offering deep expertise in user experience design, visual design, and design thinking methodologies.

  • Drove the end-to-end design process in response to client needs, including 0-1 product innovation, scalable B2B and B2C user experiences, and multi-platform enterprise experiences.

  • Cultivated strong client relationships through effective communication, responsiveness, and a commitment to delivering high-quality design solutions that exceeded expectations.

  • Conducted in-depth user research (e.g. interviews, surveys, and usability testing) to inform improvements to products and services, drive product innovation, and increase customer satisfaction.

 

01/2016 - 04/2018

West Monroe Partners

Senior Consultant, Customer Experience, Digital Strategy & Design

Created user-centered experiences serving consumer and enterprise clients in a wide variety of verticals, including healthcare, finance, insurance, and retail.

  • Fostered cross-pollination of ideas and leveraged deep interdisciplinary expertise to bridge previously unforeseen gaps between different practice areas, unlocking new market opportunities and offerings that resonated with diverse client segments.

  • Responsible for evolving CX and EX interactions and touchpoints in response to client needs, including business objectives alignment, heuristic analysis, audience research, journey mapping, persona development, information architecture, and user experience design.

  • Contributed significantly to shaping the firm’s Digital Strategy & Design practice.

  • Delivered compelling presentations and workshops to communicate design strategy, facilitate stakeholder buy-in, and drive consensus on project direction.

  • Mentored interns and junior consultants, providing guidance on best practices and fostering a culture of continuous learning and growth within the team.

 

01/2013 - 01/2016

Graphic Design

Between 2013 and 2016, I honed my design skill set while working at Starbucks Global Headquarters, Microsoft Central Marketing Group, and a boutique studio. I relished opportunities to surprise and delight with thoughtful design details. I collaborated on brand strategy initiatives and designed graphics, illustrations, packaging, merchandise, and editorial layouts in collaboration with art directors, copywriters, and packaging engineers.

Much like digital product design, physical packaging design requires an in-depth understanding of the customer, such as their shopping habits and home storage needs. This realization made the transition from graphic designer to product (UX) designer an exciting one, as it afforded opportunities to apply my knowledge of cognitive science and behavioral economics in a new arena.

View my graphic design portfolio

 

10/2005-10/2009

Spanish-English Interpretation & Translation

My experiences living abroad in Argentina and Spain as a young adult inspired me to use my foreign language skills and compassion for others to enhance communication between people of different cultures and backgrounds.

Interpretation:

  • Provided services at community events and conferences for attendees with limited English proficiency.

  • Supplied simultaneous interpretation of weekly city council meetings and daily news broadcasts for multiple municipalities and provided audio dubbing for film production.

  • Able to maintain a high level of concentration to clearly relay ideas across cultures and render spoken messages accurately and completely.

Translation:

  • Supplied written translation services for multiple industries, meticulously proofreading all documents prior to delivery to systematically reduce errors and maintain quality.

  • Prioritized tasks and effectively managed a large workload to meet tight deadlines and schedules.

 
 

Education

2009-2012

ArtCenter College of Design

BFA in Graphic Design with an emphasis in Packaging Design

2001-2005

University of California, Santa Barbara

BA in Fine Art and Spanish

 
 
 
This project convinced me that Laurel is indeed magic, and quite possibly even a wizard… but at the very least, a wonderful designer with an innate ability to make sense of chaos.
— Senior Project Manager, projekt202
 
 
 
She’s kick-*ss! I really love her design thinking, both mechanically and heuristically. She has a good sense for logic and mental models, which translates well to IA concerns. And she is a Dragon Master at Sketch… holy sh*t.
— Principal Information Architect, Client
 
 
 

Get in touch

I’m open to connections, collaborations, or coaching.

 
Laurel takes a great deal of pride in her design work, and in the analysis and original thinking that goes into developing design concepts and ideas. Under Laurel’s guidance, we produced some of the best deliverables I’ve seen in our 3-year history with the client. Additionally, Laurel had the idea to incorporate logic/rationale supporting design decisions, within the wireframes themselves. In case there were ever questions, the rationale was included in the wireframes. This was a great idea.
— Senior Manager, Technology, West Monroe Partners
 
 
 
From the Powerpoint decks Laurel created to the quick design sprint, she was able to crank out quite a lot of material in a very short timeframe. Not only were those deliverables created fast, they were well done. We received high praise from the client and it is directly because of her contributions. When presenting, Laurel had polished thoughts and was able to articulate them clearly and effectively.
— Director, Customer Experience, West Monroe Partners