https://laurelgeddes.com/design-footer daily 0.75 2018-04-30 https://laurelgeddes.com/portfolio daily 0.75 2020-12-14 https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526363212979-HO17OS7NLHRQLV2AQ9X4/Reserve-Roastery.png Graphic Design Portfolio https://laurelgeddes.com/about daily 1.0 2024-08-01 https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526528094596-U5VKUKUHVC0U7XA1VO3X/IMG_3247.JPG About https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526457345698-IRE62QXWTF9DRXY9FDU8/0039.jpg About https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526456568546-DWLW0TO8OYYNQUAOV16W/0018.jpg About https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525996133209-3G88C1Z3IQVR7VWAD5VL/0006.jpg About https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526457248777-SC4L1PEEGG8O0NR9JTAD/0038.jpg About 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https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525463360808-MNFB7JRRW5JYWW23VWWH/CX_Assumptive-Personas_Page_5.png ExD Portfolio https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525745317803-ZJ294ZCA3EW9WGLA352N/CX_Assumptive-Personas_Page_6.png ExD Portfolio https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525745298452-YSEXUUPO32D864OMJ48F/CX_Assumptive-Personas_Page_7.png ExD Portfolio https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525461626003-SLODBSKOENS2X5ZW1Y1T/CX_Assumptive-Personas_Page_1.png ExD Portfolio As a children's toy retailer, it was essential to consider the preferences of both the children and their guardians. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525745855432-TZUIV6IQV8ZCZ7Q4BEHV/CX_Journey-Maps_Page_1.png ExD Portfolio - Mapped 4 current state scenarios for each persona https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525745855534-HPATQY92YW5TXQWAL7ZC/CX_Journey-Maps_Page_2.png ExD Portfolio https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525849280136-43CGYIP3DYO926ZGPL22/CX_Journey-Maps_Page_3.png ExD Portfolio - Future state scenarios include implementation estimates https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525849276341-R669Q55WQ3OMH5LRCPI9/CX_Journey-Maps_Page_4.png ExD Portfolio https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/ae947d2f-f4ca-4863-b0b9-88a8d3497014/IMG_1216.jpg ExD Portfolio - User Story Mapping Workshop facilitation to prep for a B2B portal redesign https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1607066448796-XB28GKVG0EJQI8UGNHBC/2016-12-09%2BBECU%2BPhase%2B1%2BDeliverable%2BDRAFT.004.jpg ExD Portfolio - Employee Experience Financial institution digital workspace assessment https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606285412704-73BDNIPFWBQ35JKK0PCB/Artboard%2B1.jpg ExD Portfolio - A Day in the Life Supporting employees by recalibrating roles https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/06bab63e-ac26-4c58-893c-9ae9c3d1f804/Assessment_Demographic+Qs+Complete.jpg ExD Portfolio - Onboarding Refresh Communicate the value of peer coaching https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/f34890ba-d3bf-47e2-bdb2-60fe3d5938dc/Screenshot+2024-06-30+at+5.06.18%E2%80%AFPM.png ExD Portfolio - A prototype user experience Helps shape product vision & retains at-risk customers An emerging growth HR-tech company’s well-being product faced challenges with inconsistent engagement, leading to customer frustration and potential churn. I designed a conceptual prototype for a blended cultural and clinical well-being experience to drive participation and improve ROI for customers. The prototype played a pivotal role in retaining at-risk customers worth $12M+. It successfully articulated the product vision, laying a solid foundation for the 18-month product roadmap. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/5ffe8dad-e42c-4544-9845-a090ae71193a/Thumbnail-Case+Study-Admin.png ExD Portfolio - Creating a Unified Admin Architecture Amid Competing Priorities and Organizational Change A B2B SaaS startup specializing in HR-tech solutions, faced significant challenges due to a fragmented system of admin sites that led to inefficiencies in program administration, which hampered scalability, ROI clarity, and expansion to new customer segments. My team undertook a thorough investigation of the current admin ecosystem, balancing competing priorities to chart a strategic path forward. I successfully facilitated a smooth transition of design work to our new international team. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/e37e2900-7c5a-4a17-a61e-97eebe2c97ff/Employee-+Get+started+w+activities.jpg ExD Portfolio - Strategic UX Enhancements Revitalize User Engagement An enterprise employee engagement platform faced a substantial decline in user participation across its well-being programs. To address this challenge and boost user engagement while enhancing the platform's effectiveness, my team focused on implementing small, iterative UX enhancements. These improvements were designed to deliver immediate impact while also laying the groundwork for ongoing enhancements. Despite navigating significant challenges, including a major workforce reduction, our focused approach led to measurable improvements in user experience and positive business outcomes. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/2f9bb5b9-f78a-46ba-aa63-e9db23e0122e/Poirot+thumbnail+1.png ExD Portfolio - Navigating Complexity to Successfully Launch a New Outlier-Detection Service Our client, a global web services company, needed help developing an intuitive experience to guide users through the intricate setup of machine learning models for their new outlier detection service. I led UX efforts from concept to launch and served as and trusted advisor to the client’s UX and engineering teams. Despite last-minute pivots and complex requirements, the team delivered on schedule. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/dcb349ff-c5e8-48ad-adba-f40e94f5f26d/IMG_5997.jpg ExD Portfolio - Transforming Design Operations: Cultivating a Collaborative & User-Centric Culture A B2B employee engagement startup faced challenges with fragmented design processes, ineffective user prioritization, and siloed communication, causing product development delays and a disjointed user experience. Implementing DesignOps methodologies streamlined processes, integrated user feedback, and fostered cross-functional collaboration, leading to increased support for UX initiatives and a shift towards a user-centric culture. https://laurelgeddes.com/via-instant daily 0.75 2020-12-09 https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526016651227-C0D0Z1XTR8I9C093G286/VIA-lineup_before.png Starbucks VIA Instant Product Lineup BEFORE https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606118657101-236GLB47ERA9D7SL9R2M/logo.JPG Starbucks VIA Instant LOGO iterations https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526016903040-YH4AV6D4G0Z01AHZVQ26/via-lineup_selected-concept.png Starbucks VIA Instant Product Lineup SELECTED CONCEPT https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606118430830-3FTY58PQQ5I56VRY5BL7/VIA_safeway+aisle_comps.jpg Starbucks VIA Instant Evaluating product lineup in grocery store aisle SHELF SET https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606118386398-ZUS3T39I4SGOFLWWWQUW/20140328_iphone_0624.JPG Starbucks VIA Instant Evaluating concept on shelf against other instant coffee brands COMPETITOR ANALYSIS https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606175637051-B6VGY7ED6V6EZX90R19U/Via_productline.jpg Starbucks VIA Instant Product Lineup FINAL DESIGN https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606176955745-U0Q7O0L79IFPYU9XIK8B/IMG_3086.jpg Starbucks VIA Instant https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606260246482-ONIDLC2IGL5UCOD4ZOY5/Via_Blond_Colombia.jpg Starbucks VIA Instant LEFT Before | RIGHT After https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606260302043-OX9XL842PB3RKSIZWUIB/Via_latte.jpg Starbucks VIA Instant https://laurelgeddes.com/bloodstock-2 daily 0.75 2020-12-09 https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525166968644-1JXO76U2CBXLOYV8HHPN/906e8c43133765.56073f06cd31a.jpg Bloodstock https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525167537305-B793EIDIXSBPEDH46YBX/da32d543133351.56073cf357eb9.jpg Bloodstock https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525167578457-RIXNORBVBD1S6LYV8911/52b4f843133349.56073c379c7af.jpg Bloodstock https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525167590595-3JW79TYULET02ZS3ZNAG/3be2a543133353.56073bea8a4e8.jpg Bloodstock https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525167552392-GXW3ZMSVK7HL1ZS0O2RM/b8f29443133355.56073c90c6922.jpg Bloodstock https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525167664880-17UB3OJG5KEHJQA7Q0KG/1a096c43133337.56073f012f7f8.jpg Bloodstock https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525167669204-O1T6S11MMO2VR5T29S0Q/2e1b2a43133335.56073c8e6821b.jpg Bloodstock https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525166574053-LFQXQW77RBLEKHXH8IG5/debf5b43133343.56073c8f21dc5.jpg Bloodstock https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525166640147-3Y8JAGJD5ABZ7PNGQL6H/0f328343133341.56073c91ce30f.jpg Bloodstock https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525166727806-42O4UYLZ6ZPVDESA4KP9/cc34c543133357.56073b4d1fb3c.jpg Bloodstock https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525166702830-R8MJ2O7PHRT0V7ZDS9AP/70873043133345.56073c3723eb7.jpg Bloodstock https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525166745362-B8QOP2FS4E4Z8CBWBURP/e328ed43133347.56073b4bc80cd.jpg Bloodstock https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1525166717438-DQ3XK28CG1L86RXJJEZQ/b1997343133339.56073bea7cc07.jpg Bloodstock https://laurelgeddes.com/reserve-roastery daily 0.75 2024-05-01 https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526597469968-RXPU9E86136A7JIC21NH/Reserve-Roastery.png Starbucks Reserve Roastery LEFT In-store exclusive Starbucks Reserve Roastery & Tasting Room mug design. RIGHT For-here-ware mug design. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526598527947-1NVRM0VL6F3NWGA08R8C/reserve-for-here-ware.JPG Starbucks Reserve Roastery Reserve Roastery For-Here Mugs (4 sizes – now available for purchase) https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526598825164-QPTWHH6BZ3SDL28D0EQV/reserve-tumblers.JPG Starbucks Reserve Roastery Reserve Tumblers https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526599939408-FHCOUDUPWSN8173GNPGM/roastery-scoop-bags.JPG Starbucks Reserve Roastery Roastery Hand-Scooped Coffee Bags with Clip https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526598487309-QV8KX1V5P9LX4C7M024I/roastery-collectible-mug-onyx.JPG Starbucks Reserve Roastery Reserve Roastery Collectible Mug (onyx) https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526598897399-9PIYO0E3IKL5R9FKD1B1/roastery-collectible-mug-white.JPG Starbucks Reserve Roastery Reserve Roastery Collectible Mug (white) https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526599655445-YVFHALW1YJOEDDIL9OP7/roastery-beverage-presentationJPG Starbucks Reserve Roastery https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526599313579-KB3M63MZXPJOMUGK6S7S/roastery-wooden-trays.JPG Starbucks Reserve Roastery Reserve Roastery Stackable Wooden Trays (3 sizes – now available for purchase) https://laurelgeddes.com/starbucks-reserve-coffee daily 0.75 2024-08-01 https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526348953520-MJMSZ5CZUBHRM6GT0KKW/peru-chonti-label.png Starbucks Reserve Coffee LABEL Peru Chonti https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/47989fa8-4e7c-4d08-ac2f-ae9fee7a2e63/Peru-Chonti-inspiration-images.jpg Starbucks Reserve Coffee - Make it stand out Inspiration https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526348586843-MIEXP4F4XSWG1GP2PZUI/peru-chonti-tasting-card.png Starbucks Reserve Coffee COFFEE CARD Peru Chonti https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606116181014-3OB63MNARYNOG205QQRQ/congo+type+lockup+2.jpg Starbucks Reserve Coffee https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606116308051-OXOBGDVS2A1BX0D7YB8E/Reserve+label_CongoKivuCaracoli.jpg Starbucks Reserve Coffee Rollstock label designs https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526349238336-JZYNHCASECBQY5P70M9E/congo-lake-kivu.png Starbucks Reserve Coffee COFFEE CARDS Eastern Democratic of Congo Lake Kivu https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606116282588-HQ13Z3H9PHXHDDCWO78P/Reserve+takeaway_CongoLakeKivu.jpg Starbucks Reserve Coffee Takeaway coffee card https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606114997449-SZDG2JLAIT58XOH724PX/2014-10-30+Reserve_CongoKivuCaracoli_concepts+v1_Page_1.jpg Starbucks Reserve Coffee - Concept sketches. Inspiration imagery for illustration style. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606114997888-8FVW5EEZZIZYGNR4Y6MP/2014-10-30+Reserve_CongoKivuCaracoli_concepts+v1_Page_2.jpg Starbucks Reserve Coffee - Concept sketches. Inspiration imagery for illustration style. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606114999568-2IGU0EDOUOM6G3LK2QLJ/2014-10-30+Reserve_CongoKivuCaracoli_concepts+v1_Page_3.jpg Starbucks Reserve Coffee - Concept sketches. Inspiration imagery for illustration style. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606114999417-0PBV4KQOTD8MX0NEYE2K/2014-10-30+Reserve_CongoKivuCaracoli_concepts+v1_Page_4.jpg Starbucks Reserve Coffee - Concept sketches. Inspiration imagery for illustration style. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606115001147-PQPGXTE2GW0WW8RWLB5Q/2014-10-30+Reserve_CongoKivuCaracoli_concepts+v1_Page_5.jpg Starbucks Reserve Coffee - Concept sketches. Inspiration imagery for illustration style. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606115000978-OUXEZ1XJ94THDWUYKOVC/2014-10-30+Reserve_CongoKivuCaracoli_concepts+v1_Page_6.jpg Starbucks Reserve Coffee - Concept sketches. Inspiration imagery for illustration style. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606116154311-YFCGNAL853FV1WK2702W/congo+type+lockup+1.jpg Starbucks Reserve Coffee https://laurelgeddes.com/starbucks-holiday daily 0.75 2020-12-09 https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526351597760-2E6ZPP7IUL0GJGSL4TCV/CranberryBliss.png Starbucks Holiday Cranberry Bliss Bar multipack with custom playful diecut window to reflect festive pattern. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526351286815-BEZC6BLN3NJ3EAVT8FQM/Starbucks-Christmas.png Starbucks Holiday Each Starbucks VIA or Verismo package has a unique “corsage” element and foil accents. The elongated shape of the Salted Almond Chocolate Bites tube makes it an easy stocking-stuffer, while the delicate foil "snowflake" pattern makes it giftable without needing to be wrapped. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526352046663-CS6AUZMSXCFELBJNNWZD/Verismo-Holiday.png Starbucks Holiday Verismo Holiday Blend cartons and pods. Custom gift tags with grosgrain ribbon for Target-exclusive coffee bags. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526351434978-9FCJG9FFZJF3CDA3J834/Starbucks-Christmas_VIAJapan2.jpg Starbucks Holiday VIA Coffee Essence Japan Year-End Gift Tablet — Tablets are displayed open, so red was utilized inside and out to indicate ‘holiday.’ The large Starbucks logo is a beacon that drives purchases. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526351373902-SAHPNWDHK9O9UK1K8EX7/Starbucks-Christmas_VIAJapan1.png Starbucks Holiday VIA Coffee Essence Japan Year-End Gift Tablet — Utilized illustrative elements to create a whimsical flourish on a contrasting patterned background. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526351550320-PWFM4F7IDMEEWQT4O92V/Starbucks-Verismo-Christmas-Angle.jpg Starbucks Holiday Verismo Christmas Blend & Espresso Roast cartons. https://laurelgeddes.com/starbucks-city-cards daily 0.75 2020-12-09 https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526358803190-OG9932VB2QABGK6CO0ZM/LA-city-card.png Starbucks City Cards https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526359612279-PEPU648U0R63P322VXZC/SF-city-card2.png Starbucks City Cards https://laurelgeddes.com/verismo-casi-cielo daily 0.75 2020-12-09 https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526361906312-RA3X4H00ZCOPPO1X43XM/CasiCielo_single.png Casi Cielo Starbucks Verismo Guatemala Casi Cielo https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526361705533-VS8SVG9ICWKU6JB2ER5Z/CasiCielo-verismoandcoffee.png Casi Cielo Starbucks Verismo Guatemala Casi Cielo with coordinating rollstock bag https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526618864744-2XOH4YX3UX1WD6JOSZQU/Casi-Cielo-Basket.JPG Casi Cielo https://laurelgeddes.com/msft-makerfaire daily 0.75 2020-12-09 https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526530062471-SP7T9K57LE2WBFGX11SY/Microsoft-Makerfaire1.jpg Microsoft Makerfaire https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526529855592-N70M4PAH5ELWM2TDZR5Y/Microsoft-Makerfaire2.jpg Microsoft Makerfaire Starbucks Verismo Guatemala Casi Cielo with coordinating rollstock bag https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526529681408-W3KUTTVJBJ9U8YITI6GU/Microsoft-Makerfaire3.JPG Microsoft Makerfaire Starbucks Verismo Guatemala Casi Cielo https://laurelgeddes.com/good-death-1 daily 0.75 2020-12-09 https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526547516638-K4ETU0RH1DY0MG6PKPY3/good-death-book2.jpg Good Death The chemical solution consists of mostly pentobarbital, a quick-acting barbituate. The solution is typically pink in color and may be slightly thick. The weighty pink section of the book is the embodiment of euthanasia. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526547540019-WV7HYTUP6CYODTKS26FV/good-death-interior.jpg Good Death Personally identifiable information for the 54 animals euthanatized in one day is written by hand on each page. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526547230814-S2IOB49QGJUSNORU2UQT/good-death-cover.jpg Good Death A real dog tag, purchased at Petsmart, displays the book title. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1526547284334-CT8RSXA1UQWFBHGYTI9J/good-death-book.jpg Good Death I meticulously crafted the book myself, including the layout, printing and binding by hand. https://laurelgeddes.com/becu daily 0.75 2024-08-01 https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1607061750900-DJKZN7S1Q0FB6U4DH9LT/2016-12-09+BECU+Phase+1+Deliverable+DRAFT.003.jpeg Employee Experience https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1607061752479-S7CA70SVAA70WDBSHU41/2016-12-09+BECU+Phase+1+Deliverable+DRAFT.004.jpeg Employee Experience https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1607061839832-BJGWSTFTE8YS4SJI6Y4D/2016-12-09+BECU+Phase+1+Deliverable+DRAFT.002.jpeg Employee Experience https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1607061753017-WGZQROD1EN9I3H5Z3NW4/2016-12-09+BECU+Phase+1+Deliverable+FINAL_Page_2.jpg Employee Experience https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1607061939998-MFYWR9I98AC11VKM7L6D/2016-12-09+BECU+Phase+1+Deliverable+DRAFT.001.jpeg Employee Experience https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1607061398936-E9O72275BYIKP23F2RL2/BECU+Phase+2+Deliverable_Page_3.jpg Employee Experience https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1607061399821-VR2969JA2SQ6E44O0KXU/BECU+Phase+2+Deliverable_Page_4.jpg Employee Experience https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1607061398721-7HY0T9ZI2PTZBPMZTKI8/BECU+Phase+2+Deliverable_Page_1.jpg Employee Experience https://laurelgeddes.com/adayinthelife daily 0.75 2024-08-01 https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606275039382-2IH78JDH2FR3016ABZWZ/data+collection.png A Day in the Life https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1606270891326-JUDE7SLH8KSV8SNZAEJC/Artboard+1.png A Day in the Life Note: the data in this visual has been edited. These are not the actual results of the study. https://laurelgeddes.com/marketplace-portal daily 0.75 2024-08-01 https://laurelgeddes.com/imperative daily 0.75 2024-08-01 https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/f2e0d7f2-f9e9-43cb-9f13-bf2f0795d715/Conversation+set+BEFORE+1.jpg Imperative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/bb81f69d-d06d-448e-83dd-aa935ed0e108/PCP+1.0+Dashboard_FIRST+TIME+USER+getting+started.jpg Imperative - Make it stand out AFTER New user. Not matched. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/b0a1f554-5223-451c-96fa-1c02126c0418/Frame+3.jpg Imperative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/fcc4724b-7e37-4805-8786-a84e5e9afed8/Conversation+set+2.jpg Imperative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/632defa1-bb4d-42c2-b4b9-5e72cfd683e1/PCP+LANDING+BEFORE.jpg Imperative - Make it stand out BEFORE New user. Not matched. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/a2680cfe-1849-4d1a-a301-ab3d355afcb8/PCP+1.0+Dashboard_EXPERIENCED+USER_BEFORE.jpg Imperative - Make it stand out BEFORE Experienced user. Currently matched. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/bf67f177-ce2b-4681-9fda-18171980bbfd/Conversation+set+1.jpg Imperative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/6bcad434-a242-4afd-9a9b-711c6564662e/PCP+1.0+Dashboard_EXPERIENCED+matched.jpg Imperative - Make it stand out AFTER Experienced user. Currently matched. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/361afeff-9d79-4003-b56b-a906df972bd8/Network.jpg Imperative https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/5d6553a5-c5ab-46e9-bba0-e7503311afdb/Frame+1026.jpg Imperative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1fea1f3d-1f5c-4835-a20b-715b74408a94/Onboarding+6.jpg Imperative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/7672f3d0-1ab8-469c-95c5-0f9df0b88fdf/Onboarding+1.jpg Imperative - Make it stand out BEFORE https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/35c1ef0c-2846-4365-9cd5-a4abd0c93b06/Onboarding_Intro.jpg Imperative - Make it stand out AFTER https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/1496022b-d362-4fd5-a88c-9e59c9b8004b/Frame+1027.jpg Imperative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/e34f34bb-ddb7-409e-a224-d63f0480ef16/Onboarding+7.jpg Imperative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/f92497b2-60f7-470d-bf7f-a9c1f35de058/Assessment_RIG+Complete.jpg Imperative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/df3913d7-5516-4434-ac7d-9844b17c1e51/Frame+1028.jpg Imperative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/cbd820c6-4820-4b41-8d51-88758dad435b/Q2.jpg Imperative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/3fb362ec-d252-44df-9a23-4a062aa0b7f2/Onboarding+9.jpg Imperative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/38cc037a-6d07-452f-bd56-f04f24d08296/Frame+1031.jpg Imperative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ae3a4949f877002a5c4aef4/0cea6d36-05c9-46a2-90e8-4058a1936a83/Q4.jpg Imperative - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://laurelgeddes.com/info daily 0.75 2024-05-01 https://laurelgeddes.com/contact-form daily 0.75 2024-08-01