Packaging concept for premium ready-to-serve cocktails for Junípero Gin and Genevieve Genever. Inspired by oil and vinegar cruets, the bottle-within-a-bottle design pours a perfectly proportioned cocktail every time, eliminating the hassle of measuring and mixing ingredients. Junípero Gin and dry white vermouth blend to create a classic dry Martini, while Genevieve Genever combines to create a Martinez, the predecessor to the modern Martini.
The bottle design draws inspiration from the asymmetrical form of the male body and bespoke Savile Row suits, blending elegant, tailored details with structural cues from antique taper gin bottles. Bold typography emphasizes the confidence, class, and polish of the brand.
From the bottle’s asymmetrical posture and tailored “lapel,” to the juniper berry inspired punt, each element brings a sense of luxury to the high-demand ready-to-serve cocktail market, which currently lacks a premium alternative.
This project was featured in Creative Quarterly 30.
Course: Independent Study
Instructor: Gerardo Herrera
Rendering: Paul Sherstobitoff
Objet Printed Prototype: Solid ConceptsBranding, Graphic Design, Packaging2012
This Hustler redesign provides discreet, hygienic storage for intimate adult products and celebrates the union and compatibility between sexual partners. The curves of the packaging subtly evoke beautiful, sexual forms, while the coiled condoms reference a blooming flower. Masculine, neutral greys frame sensual red accents. The redesign also emphasizes hygiene and storage, with clean foaming pumps and a condom dispenser. The packaging and revealing outlines of the logo seductively play with hidden and exposed elements, like a sexy striptease.
This approachable and elegant design engages with a wider audience, specifically couples, by encouraging interaction and play.
This project was featured in Creative Quarterly 25.
Course: Package Design II
Instructor: Ania Borysiewicz
Prototypes: Laurel Geddes
Photographed by: James ChouPackaging2011
“Bloodstock” explores the myths and origins of horse racing in America. The more I researched, the more I felt compelled to tell the story of the darker side of the Sport of Kings.
This book investigates the sport’s connection with crooked politicians, affluent businessmen, and explores how breeding rights and rivalries have affected Thoroughbred stock. It considers how the rise of Racinos – combined race track and casino – and simulcast races have changed the sport and affected the health of the horses. Much like their human counterparts, these athletes are frequently given illegal drugs to boost their performance. The narrative also provides a glimpse into the community of bettors and race enthusiasts.
The challenge of this project was to emphasize the visual impact of a printed book by focusing on its filmic qualities. The photographs were taken on location at Santa Anita Park and Betfair Hollywood Park. During the project I even placed my very first bet, on the Belmont Stakes!
Course: Advanced Graphics Studio
Instructor: Brad Bartlett
Location Photography: Laurel Geddes, Andrew Dale
Printing, Binding: Laurel GeddesEditorial Design, Graphic Design, Photography2012
Sportline fitness monitors and accessories provide consumers with accurate, customized feedback to encourage and motivate them by tracking their progress toward personal fitness goals. The proprietary package form can be easily recognized from a distance, providing brand recognition and graphic consistency.
A system of 3 color-coded categories helps consumers quickly find the product that is right for them based on their personal goals. The brand voice is that of an encouraging coach who provides consumers with an emotional connection to the brand.
I thoroughly enjoyed the process of developing proprietary packaging forms, working with materials, and hand crafting the prototypes for this project.
Course: Packaging 3
Instructor: Gerardo Herrera
Prototypes: Laurel Geddes
Photographed By: Andrew DaleGraphic Design, Packaging2012
Editorial design for Qualia magazine, featuring articles related to sensory deficiencies. Qualia are subjective, perceptual experiences, such as seeing red, smelling a rose, or feeling pain. They cannot be communicated by any means other than direct experience; everyone has their own subjective lens through which they see the world.
The magazine content relates to perception and the senses. Scholarly research and individual experiences are presented in a clear and approachable manner. The design responds to the content, providing context and helping readers get a sense of how a person with unique sensory deficiencies might perceive the world.
Course: Editorial Design
Instructor: Annie Huang-Luck
Photographed By: Andrew DaleEditorial Design2012
“Good Death” is the Greek root of the word euthanasia.
The goal of this project was to organize a massive quantity of data in a compelling and memorable way that impacts readers and affects their everyday decisions. The sheer heft of this book, which weighs 10 pounds, makes a lasting impression.
This book contains the descriptions of 19,710 individual dogs and cats that were euthanatized in Los Angeles animal shelters in one year. Pit Bulls and Pit Bull mixes comprised 55 percent of the total dogs euthanatized, while neo-natal kittens comprised 15 percent of the cats euthanatized. The data is presented in a clinical, dispassionate way.
The first section includes different euphemisms for euthanasia, the agents used, the process, and the most common reasons owners surrender their pets. The forms in the pink section are a handwritten log of the personal data for each of the 54 animals euthanatized each day, from January 01 through December 31. The last section proposes a solution to the dilemma by encouraging readers to adopt a pet.
Course: Information Graphics
Instructor: Sean Donahue
Printing, Binding, Illustration: Laurel Geddes
Photographed By: Andrew Dale
Dog Tag on Cover: PetsmartInformation Architecture2011
The Pageant of Living Art is a festival in which classical and contemporary works of art are faithfully recreated on stage using real people. The acronym, PLA, is nimble and memorable and the brand nomenclature makes use of compound words that start with “play.”
The wordmark is a visual representation of the juxtaposition of old and new that makes the Pageant so unique. Customized blackletter references the rich history of “tableaux vivant,” which was first performed in Medieval times. Printed materials utilize windows to frame variations of the logo, frozen in time like the performers in the festival.
Course: Type 4
Instructor: Brad BartlettBranding2011
Brand identity guideline book and collateral for 3C, an international conference on Cloud Computing.
The logo references community, the gathering of data in one location, the Earth and sky, and the present and future. The imagery is all taken by satellite, showcasing the intricate patterns of the clouds and landscape below.
The identity system was then applied to different media, including posters, street banners, a website, and signage. Brand integrity is maintained across multiple platforms using the linework from the logo and a specific photographic style.
Course: Identity Systems
Instructor: Simon JohnstonBranding, Graphic Design, Print Design2012
I designed and cast this chess set as a thank you gift for my dear friend who inspired me to learn to scuba dive. Each piece was first modelled in Sculpey and individual molds were made from these forms. I then cast each piece in low-temp metal.
The pieces include: an octopus, a fiddler crab, an old-fashioned dive helmet, tanks, two types of fins, a starfish and a variety of shells.
Course: Materials of Art and Design
Instructor: Randall WilsonSculpting2012
A collection of my logo designs.Branding2012